School magazine front cover analysis 2

The first thing we are drawn to is the masthead of this magazine. The masthead reads, “Prep School” in large attracting font. The masthead is printed in a formal font to present the school appropriately. The word ‘Prep’ indicates to us that this school may be a primary school or a preparation school for college.  The magazine is appealing to both pupils and parents alike. The white and blue colour scheme of the masthead is compared to the other features of the magazine; the overall colour scheme for the magazine is blue and white. The bold white writing stands out for the blue background which has been purposely done to grab our attention. 

The colour scheme has been chosen to most likely symbolize the schools uniform, which can be seen in the main image. The colour scheme is bold and bright to highlight the positive features of this magazine. The colour for this magazine ties together well as the main image further carries on the white and blue colours. The blue banner is clear-cut and formal looking.  The house style of this school magazine is formal due to the blue banner and font of the headings and coverlines around the main image. The spelling and punctuation is correct implying that this magazine is formal. Dues to the formality of this magazine the circulation would probably be more popular among the older age, for example the teachers and parents. The way the magazine is present may not attract younger readers.

There is no indication of a price of this magazine which indicates that this school magazine is free; encouraging more sales. However on the skyline it states the year printed and the issue number. This highlights the fact that the magazine is an on-going magazine most likely printed annually or termly. Due to the presents of the issue number we can indicate that the contents of the magazine will highlight the positive things that happened since the last magazine. 

The slogan of this magazine is printed under the masthead, it summarises the statement that the school carries proudly, “reflecting the best”, this highlights to us that the school must receive good results either with academic results or the students are very bright young people. The slogan emphasizes to us that the school is a prep and junior school i.e. for younger children, before high school. 

The main image is spread across the front cover; the image is displayed behind the coverlines and the advertisement shown at the bottom of the front cover. The main image illustrates young children with iPads; this highlights an issue which may be written inside in the magazine. We can guess that the subject in this issue of the magazine is to do with IT and how it will positively impact pupils; we can indicate this as the students are smiling with iPads in their hands. We can further perceive the subject matter of the magazine on the coverline which is displayed on top of the image. It reads, “A focus on IT”, this suggests to us that IT is the main story in the magazine.

Analysising a Contents Page.

 The heading of this contents page is in a bold front to attract us; the heading also informs that this issue is from the 2012 summer term. The contents page contains the main features of a contents page; page numbers, main stories, and photos of certain pages.

The list of main stories covers half of the contents page; this list is very important as it guides us to what is in the magazine. The contents page gives us the option of what we want to read in the magazine.

The use of numbers beside the articles highlights to the reader the main or exciting stories which may entice them to read on. This layout of numbered articles adds formality to the magazine as it comes across organised and professional. Due to the fact the numbers do not go up in order implies that there are many more articles within the magazine; while the contents page only displays the 'editors pick'.

The advertisement on this contents page 'satips' implies to us, the readers, that the Prep magazine is most likely sponsored which means there may be extras added to the magazine in aid by 'satips'. The advertisement gives the reader the idea that Prep magazine is very popular and most likely run b y the school as they may be in partnerships. Due to the display of this advertisement we can assume this magazine is published often; this idea is reaffirmed with the issue number printed on the skyline of the page.

The images printed on the contents page give the reader a teaser of what's to come further on in the magazine. An image on the contents is used to attract the reader as too much text may not appeal to the reader. One image shows a young boy wearing the school uniform; in class reading a book. This illustrates that Prep School is an academic school where students seem happy to complete school work such as reading. This image will also be very appealing to parents of potential students as they can see that productive work is done in Prep School.

The first bullet point reads; "from the editor" this gives us the implication that this page is dedicated to the editor of the Prep Magazine. Further on, the list of pages also has the author printed beside each article. The bylines of the pages is interesting as we assume the authors may be students within the school as each article is written by someone different and on a completely different subject.